diversify di‧ver‧si‧fy [daɪˈvɜːsfaɪ ǁ dˈvɜːr-, daɪ-] verb diversified PTandPP [intransitive]
1. COMMERCE if a company or economy diversifies, it increases the range of goods or services it produces:
diversify into

• Singapore has diversified into a wider range of industries.

diversify from

• The UK Department of Energy is urging farmers to diversify from traditional crops and consider using land to grow wood for fuel.

2. to start to put your money into different types of investments in addition to the investments you already have:

• Depositors in the eurocurrency markets sought to diversify into dollar bonds.

— diversification noun [countable, uncountable] :

• The company intends school software to be a major new area of diversification for their business.

• a policy of gradual economic diversification away from fishing

• Financial deregulation in Japan has led to increasing international diversification of investment portfolios.

• the record company's diversifications into sports clothing and perfumes

* * *

diversify UK US /daɪˈvɜːsɪfaɪ/ verb [I or T]
COMMERCE to start to produce a range of different types of products or services, in order to succeed in more markets or protect yourself against risk: »

Farmers are increasingly diversifying into other activities to supplement their incomes.


Using its powerful brand name, the company has successfully diversified and entered new markets.


It would be a good idea to diversify the local economy away from its present over-dependence on oil.

FINANCE to put money into a range of different types of investments in order to reduce risk: »

He said he bought the shares in 2003 in order to diversify his portfolio.


You could consider diversifying into a unit trust to spread the risk.

diversification /dɪˌvɜːsɪfɪˈkeɪʃən/ US  /dɪˌvɝː-/ noun [U or C]

The launch of new products and diversification into new business areas continue to boost sales.


Successful farm diversifications are launched by highly motivated people.

Financial and business terms. 2012.

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Look at other dictionaries:

  • Diversify — Di*ver si*fy, v. t. [imp. & p. p. {Diversified}; p. pr. & vb. n. {Diversifying}.] [F. diversifier, LL. diversificare, fr. L. diversus diverse + ficare (in comp.), akin to facere to make. See {Diverse}.] To make diverse or various in form or… …   The Collaborative International Dictionary of English

  • diversify — index convert (change use), differ (vary), differentiate, vary Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • diversify — late 15c., from O.Fr. diversifier (13c.) to make diverse, from M.L. diversificare, from L. diversus (see DIVERSE (Cf. diverse)). Economic sense is from 1939. Related: Diversified; diversifying …   Etymology dictionary

  • diversify — [v] spread out; branch out alter, assort, change, expand, mix, modify, transform, variegate, vary; concepts 232,697 Ant. conform, stay same, unvary …   New thesaurus

  • diversify — ► VERB (diversifies, diversified) 1) make or become more diverse. 2) (of a company) enlarge or vary its range of products or field of operation. DERIVATIVES diversification noun …   English terms dictionary

  • diversify — [də vʉr′sə fī΄, dīvʉr′sə fī΄] vt. diversified, diversifying [ME diversifien < OFr diversifier < ML diversificare, to make different < L diversus (see DIVERSE) + facere, DO1] 1. to make diverse; give variety to; vary 2. to divide up… …   English World dictionary

  • diversify — di|ver|si|fy [daıˈvə:sıfaı US dıˈvə:r , daı ] v past tense and past participle diversified present participle diversifying third person singular diversifies 1.) [I and T] if a business, company, country etc diversifies, it increases the range of… …   Dictionary of contemporary English

  • diversify — UK [daɪˈvɜː(r)sɪfaɪ] / US [dɪˈvɜrsɪfaɪ] / US [daɪˈvɜrsɪfaɪ] verb Word forms diversify : present tense I/you/we/they diversify he/she/it diversifies present participle diversifying past tense diversified past participle diversified 1)… …   English dictionary

  • diversify — verb ( fied; fying) Date: 15th century transitive verb 1. to make diverse ; give variety to < diversify a course of study > 2. to balance (as an investment portfolio) …   New Collegiate Dictionary

  • diversify — [[t]daɪvɜ͟ː(r)sɪfaɪ, AM dɪ [/t]] diversifies, diversifying, diversified VERB When an organization or person diversifies into other things, or diversifies their range of something, they increase the variety of things that they do or make. [V into… …   English dictionary

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